Collection: LIQUITEX

Challenging the established ways of doing things is in our DNA. It’s how we invented the first water-based acrylic paint back in 1955 and we’ve been innovating ever since. “I’m only happy when I’m trying to create something new” said the creator of Liquitex and we continue to live by his words. 

HENRY LEVISON

Our story begins with Henry Levison, a color chemist who lived, drank, slept and breathed artist’s colors. Henry ran a company in Cincinnati, Ohio called Permanent Pigments which had been milling artists' oil colors since 1933. He was keenly following the latest technical advances and experimenting with new formulas in the acrylics field. Acrylics were first developed as a solvent-based artists’ color in the early part of the twentieth century. By 1955, Henry had perfected a commercially viable water-based acrylic - the first acrylic gesso, called Liquitex, a perfect blend of liquid and texture.